Our Philosophy -
Our moisture-based formulations are custom-designed to be luxurious as well as nourishing. Using the highest quality essential oils and working intimately with his laboratories, Founder and Creator Jamal Hammadi creates products with scents and textures that possess a sort of healthful decadence that is distinctly Californian. But most of all it’s important to remember that hair is so much of an emotional thing. A seemingly small detail that is essential to our well-being. As such a powerful symbol of our souls and personalities, why not make it a sublime experience?